What RSS is & Why You Should Care

RSS is a means to transport information across the Web — just

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Affiliate Marketing: What’s Working, What Isn’t?

I recently assembled and moderated 2 panels of experts to answer this

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Customer Acquisition Using Social Marketing & Consumer Empowerment

| View | Upload your own This presentation was given to the

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Best Practices in Consumer Empowerment

The Web is all about interaction… and interaction forces experience. More than

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Consumer Empowerment: Social Marketing’s Secret ‘Success Sauce’

Jeff Jarvis of Buzzmachine.com agrees. The sense of empowerment that consumers receive

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Web 2.0 Mindset: Let Supply Find & Create Demand

The key to success in today’s digital, multichannel shopping world is a

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Experiment with Social Media Fire (without getting burned)

Back in March, I discussed how experiential marketing is changing the game

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Using Experience to Capture ‘Social’ Web Shoppers

Attention Web Marketers: Intercepting customers during buying processes is no longer enough!

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Customer Acquisition on the Social Web

Selling on the web is quickly becoming less about marketers’ supply meeting

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New Professional Education Resources for Web Marketers

Vintage Tub & Bath, GoToWebinar and I are hosting the May 2008

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Should Marketers Use Multiple Affiliate Networks?

“To Be In Multiple Networks or Not to Be — That Is

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Social Marketing “Acquisition 2.0” Webinar Panelists Announced

I’m beyond excited to reveal our expert panel for next week’s Vintage

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How to Acquire Customers On The Social Web

What’s next for customer acquisition and affiliate marketing? The social, experiential Web.

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Should You Invest in Social Marketing & Media?

How can marketers go about assessing social media/marketing and the potential opportunities

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How to Balance Search and Affiliate Marketing Strategies

DMA Virtual Seminars Presents… Integrating Search and Affiliate Strategies to Maximize ROI

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Where’s Jeff?

I’m excited to report my participation in a handful of conferences over

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Best Practices In Affiliate Marketing Teleconference: PART ONE

Today, it’s called the ‘Paying for Performance Teleconference’ call but it’s been

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How eMail ROI Becomes Over-Stated

Email is great… but the cost is not free… and the true

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