DMA Virtual Seminars Presents…
Integrating Search and Affiliate Strategies to Maximize ROI
March 25, 2008
1:00 – 2:00 PM ET
As search marketing rapidly evolves, marketers suddenly find themselves competing head-on with their own cost-per-acquisition (CPA) affiliates. Marketers struggle to maximize incremental revenue (sales/leads which they would otherwise not get) without cannibalizing their own search campaigns or threatening affiliate-generated sales. Marketers are being challenged to understand which acquisition and retention strategy is working best as compared to others – in an environment where “channel overlap” is getting in the way of true apples-to-apples return on investment analysis.
Are you competing head-on with your CPA Web affiliates in the search space? Are you struggling to maximize incremental revenue without cannibalizing your own search campaigns or threatening affiliate-generated sales? If so, a new DMA Webinar I’ve created is for you. Savvy marketers and affiliates are biting the bullet – radically restructuring relationships to achieve mutually beneficial acquisition and branding results. I’ll show you how to uncover hidden in-efficiencies and delicately realign affiliate distribution rules. Come learn how to scale up CPA affiliate marketing without compromising paid search!
After this Webinar you will understand how to pop the hood & inspect CPA affiliate and paid search programs for campaign-level cross-over that clouds true ROI measurement. Of course, I’ll reveal what you need to do — so as to set a new course that gives you power over the intersection of performance marketing channels though a balanced approach. See you there!
[…] and ROI. CPA affiliate programs have undisputed effectiveness but what about efficiency? That’s where the action is lately and that’s where companies like ChannelAdvisor, Mercent, Omniture and others are aiming […]