by Jeff Molander, Conversation Enablement Coach, Speaker & Founder at Communications Edge Inc.

The key to success in today’s digital, multichannel shopping world is a bold, new mindset. This foundation is rooted in new, non-traditional concepts. In fact, some say these concepts are NOT marketing at all.

Bottom line: This customer-centric framework is being forced by a hyper-connected, always-on interactive ecosystem. Success in this brave new world is about recognizing and ACTING on this shift.

And, yes, sooner or later you’ll need to get in the game at some level! Click the video to learn more.

Jeff Molander
Jeff Molander

In 1999, I co-founded what became the Google Affiliate Network and Performics Inc. where I helped secure 2 rounds of funding and built the sales team. I've been selling for over 2 decades.

After this stint, I returned to what was then Molander & Associates Inc. In recent years we re-branded to Communications Edge Inc., a member-driven laboratory of sorts. We study, invent and test better ways to communicate -- specializing in serving sales and marketing professionals.

I'm a coach and creator of the Spark Selling™ communication methodology—a curiosity-driven way to start and advance conversations. When I'm not working you'll find me hiking, fishing, gardening and investing time in my family.

In 1999, I co-founded what became the Google Affiliate Network and Performics Inc. where I helped secure 2 rounds of funding and built the sales team. I've been selling for over 2 decades.

After this stint, I returned to what was then Molander & Associates Inc. In recent years we re-branded to Communications Edge Inc., a member-driven laboratory of sorts. We study, invent and test better ways to communicate -- specializing in serving sales and marketing professionals.

I'm a coach and creator of the Spark Selling™ communication methodology—a curiosity-driven way to start and advance conversations. When I'm not working you'll find me hiking, fishing, gardening and investing time in my family.

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