How can marketers go about assessing social media/marketing and the potential opportunities it holds? I tackle this question in this month’s E-Commerce Link (Target Marketing Magazine). Busy e-commerce executives want answers beyond “how to blog” or “how to podcast” or “how to use video”. They’re looking, first, to understand WHY they should even CONSIDER jumping in. This is my focus.
I give readers the goods on how to actually make the decision — how to assess if opportunity exists for your company and, if so, how to go about creating a winning strategy.
I’m proud to contribute this piece to my friends at Target Marketing and announce the release of a free educational video series in weeks ahead (on this same subject). Stay tuned!
Read the full article here:
Acquisition 2.0: Experiential marketing is changing the game