Back in March, I discussed how experiential marketing is changing the game for Web marketers of all colors. Now that we’ve spent time understanding how and why marketers can make the decision to experiment with social media/marketing campaigns I’m going further.
In the June edition of Target Marketing I uncover the low hanging fruit — what marketers can do TODAY to begin experimenting in social marketing. Interviewed were leading experts including Sam Decker of Bazaarvoice, Brian Clark of GMD Studios and “RSS for marketers” guru, Rok Hrastnik of Studio Moderna (Eastern Europe’s largest Direct TV retailer).
When I challenged him by suggesting that interruptive (traditional) advertising may be on its deathbed Mr. Hrastnik replied…
“I’m working in the most interruptive ad industry of them all. My idea of ‘cool’ marketing would be injecting the latest infomercial directly into the consumer’s vein.”
“Seriously … I can tell you that direct response TV advertising is not only alive but kicking, thriving more and more every month.”
I stand corrected!