Affiliate Marketing: What's Working, What Isn't?

Affiliate Marketing: What’s Working, What Isn’t?

by Jeff Molander, Conversation Enablement Coach, Speaker & Founder at Communications Edge Inc.

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I recently assembled and moderated 2 panels of experts to answer this question — including my trusty side-kick-always-there-to-tell-me-I’m-not-necessarily-right-colleague, Lee Gientke. Each panel had a wide range of experienced pros and I was able to capture a bit from OrangeSoda.com’s Gientke (who has always moonlighted as an affiliate throughtout his long career).

Lee also presented along side of Stephen Fuller-Rowell and FitForCommerce’s Danielle Savin in lovely San Francisco at Online Market World, a Web marketing conference run by super Internet researche r/conference producer, Lisa Morgan.

Lately, I’ve spouted off about how the cost-per-action/performance based marketing industry is busy shooting itself in the foot and how to improve affiliate marketing. It set off a bit of healthy debate about the future of affiliate marketing. Performance marketing IS simple and that IS what makes it so adored and widely adopted… BUT.

Thanks to Carsten Cumbrowski… who’s one of the brightest critical thinkers (in an industry that too often chooses to look past serious deficiencies). Carsten is one of the few who’s always out there asking questions and pushing for improvement.

Hey, Carsten… you should consider joining me on a panel discussion some time soon!

Jeff Molander

In 1999, I co-founded what became the Google Affiliate Network and Performics Inc. where I helped secure 2 rounds of funding and built the sales team. I've been selling for over 2 decades.

After this stint, I returned to what was then Molander & Associates Inc. In recent years we re-branded to Communications Edge Inc., a member-driven laboratory of sorts. We study, invent and test better ways to communicate -- specializing in serving sales and marketing professionals.

I'm a coach and creator of the Spark Selling™ communication methodology—a curiosity-driven way to start and advance conversations. When I'm not working you'll find me hiking, fishing, gardening and investing time in my family.

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“Hey, Carsten… you should consider joining me on a panel discussion some time soon!”

I wouldn’t mind, although you’d have an advantage over me… they won’t have a problem to understand you.. compared to me, with my thick German accent hehe.

Gee, time is flying by. I will be out of town to BlockWorlExpo for the rest of this week. I don’t expect you going there, but you never know… you are and consider yourself still a blogger after all.. right?

We got to work on our communication one of these days. Via blog posts cannot be the way… or can it? 😉