Attention Web Marketers:
Intercepting customers during buying processes is no longer enough!
Fundamental elements of the customer/marketer relationship are changing. The Web is inherently interactive and, yes, increasingly social. How customers interact via the Web with your brand is proving to be experiential. Sounds trite but it’s not to be under-stated!
As customer behaviors emerge new marketing practices are needed. Multi-channel retail customer acquisition and retention cannot survive on strategies like affiliate and search marketing alone. What are these new strategies? Some call it “conversational” marketing. Whatever name you give it, this emerging practice area is all about joining in with customers – listening to them and interacting on a more intimate level.
How can marketers accomplish this and what social marketing strategy should be tried and tested first? Watch the above video for answers and stay tuned for Part 3 where we really get revved up with specific case studies and best practices from leading social marketers!
