How can marketers go about assessing social media/marketing and the potential opportunities it holds? ...

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In this piece at Target Marketing Magazine I uncover how Web marketers and affiliates ...

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You’ve got to ask yourself, do Valueclick (VCLK), Linkshare, DoubleClickPerformics, Think Partnership’s (THK) Kowabunga, ...

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Web marketers are failing to leverage this thing called “Web analytics.” Heck, marketers aren’t ...

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Just when you thought it was impossible to balance healthy doses of affiliate-generated sales ...

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One of Jill Whalen’s readers asks a common question and, in giving the correct ...

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