Making content marketing sell for you

There is only one content marketing speaker showing sales-focused marketers how to turn Facebook fans, LinkedIn Groups, blog subscribers, Twitter followers and the like into leads and sales: Jeff Molander.

Jeff will show your audience:

  1. How to always produce sales when using content marketing.
  2. Why most social media and content marketing programs fail to sell goods/services—and what to do about it.
  3. Three practical success principles that always create sales for marketers.

content marketing speaker
“Jeff’s keynote at our Social Media Summit was rated excellent across the board. He bypassed the fluff and gave our regionally-focused audience the world-class content marketing strategies, the drive and clear ‘next steps’ to start making social media sell right away.”
Jim Garrett
Executive Director | Chicago Southland Convention & Visitors Bureau

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Most popular speeches

Off the Hook Marketing:
How to Make Content Marketing Sell for Your Business

The opportunity is clear: Use social media and content marketing in ways that solve problems for empowered customers and create profit for your social sales speakerbusiness. But where do you begin with tools like Facebook, Twitter, blogs and LinkedIn? And how can you make the most of your time? Jeff will show your audience a system to converse with customers in ways that generate more leads, referrals and sales. He spent a year studying today’s top social sellers and will give you their secrets—clear next steps to make social media sell, starting now.  Your audience will also learn:

  • How to turn Likes, friends, followers and evangelists into paying customers
  • 3 things you don’t know about content marketing that will multiply your returns
  • How to reduce advertising cost and increase customer loyalty using content marketing
  • 2 common social marketing best practices that often do more harm than good
  • How to hire the best, most accountable agencies and employees

social sales speaker

The 3 Habits of Successful Content Marketers

Using content marketing to get found in search engines? Great, but you may be missing the real opportunity—netting leads and sales. Jeff Molander will show your audience a systematic way to make content marketing produce leads and sales, starting social media speakertoday. Jeff entertains and informs you group by confirming suspicions about self-anointed social media gurus and empowering them to take action. Based on a year-long study of top content marketers, he reveals their secret sauce: A clear way to make tools like Facebook, Twitter, blogs and LinkedIn produce leads and sales.

Your audience will also learn how to:

  • Acquire more new customers using Facebook, blogs, LinkedIn, Twitter and more
  • Invest time in ways that avoids spinning wheels
  • Turn Likes, friends, followers and evangelists into paying customers
  • Decrease reliance on advertising to acquire customers
  • Avoid common social marketing best practices that do more harm than good

content marketing speaker“Insightful and refreshingly practical. Jeff kicked off our management team’s day by provoking thought and generating discussion. He grabbed our attention and kept it by offering ‘ah-ha’ moments—clear examples of how leading social media marketers are using tools like Facebook to sell. He thoroughly prepared in advance to meet the specific needs of our group and assured successful and meaningful time well-spent.”

Rose Mitchell
Sr. VP, Governmental Affairs | Hy-Vee, Inc.

The Truth About Content Marketing

Social media experts claim consumers are buying based on how engaging your online content is. But the truth is out: People are buying based on how much the business behind the content is willing to actually prove to them before the purchase. Buyers are buying—and employers are hiring—based on your ability to deliver results before the actual purchase. And that means you’ve got to have a systematic, yet practical way to prove to buyers that investing in a product, service or you yourself will give them full results. Jeff Molander gives your audience that system. They’ll discover how to converse with people in ways that generate more leads, referrals, sales and career advances using Facebook, Twitter, blogs, YouTube, LinkedIn and more. You’ll be entertained and informed as Jeff confirms suspicions about self-anointed social media gurus and empowers you to take action.

facebook marketing speaker

linkedin speaker

Some of Jeff’s Recent Appearances

Basics Office Supplies National Sales Meeting – Niagara Falls October 2012

University of Chicago Booth School of Business – Chicago June 2012

Meeting Planners International, Edu. Congress – Providence, RI, May 2012

Chicago Southland Convention & Vis. Bureau – Alsip, IL February, 2012

Prof. Convention Management Assoc. – San Diego, January, 2012

Fusion Marketing – Antwerp, Belgium, December, 2011

IQPC’s Social CRM Go Live Summit – Chicago, Oct 27, 2011

Customer Insight Week – Chicago, September 2011

IBM Smarter Commerce Global Summit – San Diego, Sept 2011

Minnesota Grocers Assoc. – Anl. Convention keynote, Brainerd MN, Aug 2011

Food Marketing Institute – FutureConnect keynote, Dallas, May 2011

Health Care New Media Marketing Conference, Chicago, June 2010

DMA’s Retail Marketing Conference, Orlando, May 2010

Hy-Vee Sr. Executive’s Retreat (private), Scottsdale, March 2010

Craft & Hobby Association Convention, Anaheim CA, January 2010

Intnl. Conf. on Hospitality & Tourism Mgmt., Kingston Jamaica, November 2009

Intnl. Biz & Economics Research Conference, Las Vegas, November 2009

International Jnl. of Arts & Sciences, November 2009, Gottenheim, Germany

South American Business Forum, Buenos Aires, Argentina, October 2009

Council of State Restaurant Associations Keynote, Denver CO — July 2009

Petrobras University, Rio de Janeiro, Brazil — June 2009

American Gemological Society, Annual Conclave Mtg. Chicago, IL — Apr 2009

Direct Marketing Association: Leaders Forum, Naples, FL — Feb 2009

Illinois Technology Association (CFO Roundtable), Chicago — Feb 2009

Illinois Technology Association (Sales Roundtable), Chicago — Feb 2009

WBR’s eComxpo (virtual) — Jan 2009

University of Chicago Booth School of Business, Chicago — Jan 2009

Dept of Homeland Security/FEMA Preparedness Summit, Chicago –- Jan 2009

Search Engine Strategies (Chicago) — Dec 2008

Webinar: “Dangerous Marketing Ahead – Dec 2008

Loyola University Graduate School of Business, Chicago — Nov 2008

Online Market World, San Francisco, CA — Oct 2008 Annual Summit, Las Vegas — Sept 2008 (Top Rated Session!)

Electronic Retailing Association, Webinar — Sept 2008

Breakfast Network Club of Chicago’s IT SIG, Chicago — Jun 2008

Electronic Retailing Association Europe, Monte Carlo, Monaco — Jun 2008

Annual Conference for Catalog & Multi-Channel Merchants, Orlando, FL (5/08)

Loyola University Graduate School of Business, Chicago (4/08)

Search Engine Strategies, New York (Feb 08)

Direct Marketing Association Search & Affiliate Marketing (Feb 08)

LeadsCon, Las Vegas, NV (Feb 08)

ad:tech (DMG World Media)

The Affiliate Summit: Master of Ceremonies

American Marketing Association

International Association of Business Communicators

Direct Marketing Association and DM Days

National Retail Federation /

Market Research Association

Electronic Retailing Association

CMP Media’s E-business Conference

International Institute of Research

AdWeek Magazine’s Internet World Forum

North American Publishing Co.’s CatalogTech Conferences

Roosevelt University

University of Chicago’s Graduate School of Business

DePaul University