On a recent Weekly Insight show we discussed the dramatic shifts going on in Web-based cost-per-click and cost-per-action (sale or lead) affiliate programs like Commission Junction and Google Adwords. As Amanda Watlington and I were fresh back from the Direct Marketing Association’s ACCM Conference the gang focused discussion on the use of such strategies among multi-channel marketers.
Amanda Watlington, Searching for Profit
Lee Gientke, Leadpoint.com
Sam Harrelson, CostPerNews.com
Jeff Doak, Converseon