The Benefits of Pay Per Click and Affiliate Marketing Audits

Have you checked the health of your online pay-per-click advertising or affiliate

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The Ironic Future of Affiliate Marketing: MLM (Part II)

Can marketers practice “social marketing” in a responsible manner within realms like

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Affiliate Marketing Case Study: OnlineShoes.com

In this piece at Target Marketing Magazine I uncover how Web marketers

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What’s Behind buy.at’s Affiliate Marketing Globalization Strategy?

You’ve got to ask yourself, do Valueclick (VCLK), Linkshare, DoubleClickPerformics, Think Partnership’s

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This Week in Digital Marketing & Media

Amazon’s Kindle Bypasses Affiliates and Then Some Andy Beard asks if Amazon

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The Ironic Future of Affiliate Marketing: MLM (Part I)

The following is part of a MULTI-PART SERIES (see Part II here).

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Why Marketers Fail at Web Analytics (and what to do about it)

Web marketers are failing to leverage this thing called “Web analytics.” Heck,

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“Should I Buy (Outsource) or Build Search Marketing?”

Sara Holoubek hits it out-of-the-park with a bold piece that helps Web

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How to Net Incremental Sales Using Affiliate Marketing Efficiency

Just when you thought it was impossible to balance healthy doses of

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Social Media Experts Agree: No Marketing Allowed

Social media experts like Wikipedia’s Jimmy Wales and Converseon’s Rob Key agree:

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How to Optimize Web Sites for Universal Search

Lee Odden submits a great primer on how businesses can and should

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Web Retailers Won’t Hold Credit Card Data in Future

Google (GOOG), the National Retail Federation and Canada’s Privacy Commissioner (just to

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This Week in e-Tail: October 8, 2007

Search Marketing Search Engines Continue to Re-Invent Search via ‘Universal’ Concept This

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Will a Site Drop Out of Search Engines if Not Paying for SEO?

One of Jill Whalen’s readers asks a common question and, in giving

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This Week in e-Tail: October 1, 2007

Social Media Success Story: Ice.com’s YouTube.com Social Media Internet Retailer asks, “Does

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This Week in e-Tail: September 24, 2007

Performance Marketing Shopping.com Responds to Advertisers’ Demands Shopping comparison engine, Shopping.com, is

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Innovations in Web Selling: PopShops and Shopster

What’s the latest trend in the area of building an online business

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Guide to Recruiting Web Affiliates

How should a retail marketer approach recruiting affiliates? I’ve spent over ten

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