Why marketing on Facebook may nothelp your business

Time to read: 5 minutes. Like many marketers, 1800Flowers is intoxicated by

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Why business Twittering deservesa second look, a strategy

Time to read: 4.5 minutes. Social media:  It’s so important that “it

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There is no such thing as ‘social media’

Time to read: 3.5 minutes. The sooner marketers realize “all the Web

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Are merchant selling networks the birth of’Social eCommerce?’

There’s an endless amount of silly and illogical hype around Facebook and

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If customers hate search adswhy do we put all our money in them?

How does your digital marketing team invest today — and why?  How

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Can Affiliate Marketing Work Better for Brands?

I sat down with John Ardis, Valueclick’s VP of Corporate Strategy (who’s

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How to Choose a Social Marketing’Expert’ or Agency

Time to read: 6 minutes. In a digital advertising world filled with

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The Bad Habit that is Display Ad Spending

For over a decade now we digital marketers have been suckin’ down

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I’m Calling Bull on Twittermania

Twitter.  The world cannot stop talking about it — so it must

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How do You Make Social Media Decisions?

When it comes to making decisions about your business and the Internet

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Deciding if Affiliate Marketing is for Your Brand

There are 2 approaches to managing affiliate programs these days:  affiliates as

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Shopping Comparison: Working Profitably with a Necessary Evil

Comparison shopping is a “necessary evil” for retailers. Now… with that as

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Web Marketing Mentors Score D-

Are you hiring Internet business advisors or data reporters?  Most small businesses

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Can You Align Your Interest with Google’s?

Have you ever questioned the alignment of your Web advertising interests with

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How to Balance eCommerce Biz and Family Life: Lisa Papageras

If you’ve ever wanted to meet a self-made, behind-the-scenes e-commerce superstar here’s

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Twitter: With What Purpose?

Think about it: Despite the popularity of social media, the world remains

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Hard Core Soft Selling with Rok Hrastnik

Here’s a guy who’s hard core when it comes to soft selling.

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Affiliate Marketing: Where’s the Value?

“I think there’s going to be a revolution this year,” says Tim

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