“I think there’s going to be a revolution this year,” says Tim Ash, landing page optmization expert, CEO of SiteTuners and Author of “Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions.”
Web retailers continue to leverage affiliate Web sites as they try to create additional distribution. Tim says affiliate networks will now be expected to provide more value to the equation. Hmm.
Tim says he’ll soon announce an alliance with a network that gives advertisers and affiliates the ability to create on-demand landing pages that can be rapidly optimized for maximum revenue yield. Innovation! But will Web retailers — who find themselves competing with their affiliates — embrace this idea? Should they encourage affiliates to, in effect, beat them to the optimization punch?